When you think about home renovation celebrities, names like Chip and Joanna Gaines or the Property Brothers might come to mind. However, over the past few years, another couple has steadily risen in the spotlight, winning hearts with their authenticity, craftsmanship, and love for small-town America. That couple is Ben and Erin Napier, the stars of HGTV’s hit show “Home Town.”
Ben Napier, in particular, has become a household name not only for his woodworking skills but also for his warm personality and dedication to community values. With an estimated net worth of $4 million, he stands as a successful TV personality, craftsman, and entrepreneur.
But how exactly did Ben Napier build his wealth? Let’s break down his journey, career, and financial achievements.
Early Life and Education
Ben Napier was born on September 24, 1983, in Laurel, Mississippi. Growing up in the South, he was immersed in a culture that valued family traditions, craftsmanship, and community ties.
Napier pursued higher education at the University of Mississippi, where he studied history. His background in history later influenced his perspective on preserving traditional architecture and small-town values. While in college, Ben also met Erin Rasberry, who would later become his wife and professional partner.
Rise to Fame with Home Town
Ben’s rise to fame is closely tied to his partnership with Erin Napier. The couple first gained attention through their creative work in home renovation and design, focusing on preserving the charm of older houses while updating them for modern living.
In 2016, HGTV launched Home Town, a show centered on the Napiers’ renovation projects in their hometown of Laurel, Mississippi. The series stood out from other renovation shows because it wasn’t just about flipping houses for profit. Instead, it highlighted community values, storytelling, and the transformation of a small town into a thriving hub.
The success of Home Town quickly elevated Ben and Erin to HGTV stardom. With millions of viewers tuning in each season, the couple gained a loyal fan base that admired their down-to-earth nature and commitment to authenticity.
Sources of Ben Napier’s Net Worth
Ben Napier’s $4 million net worth comes from multiple income streams:
1. Television Career
The bulk of Napier’s earnings come from Home Town, which has been running for several successful seasons. HGTV stars typically earn significant paychecks per episode, and as the show’s popularity grew, so did the Napiers’ salaries. They also starred in spin-offs such as Home Town Takeover and Home Town Kickstart.
2. Woodworking and Carpentry
Ben is a master woodworker and runs Scotsman Co., his own brand that produces handcrafted furniture, cutting boards, and custom pieces. His craftsmanship has become highly sought after, adding a lucrative stream to his portfolio.
3. Books and Publications
Together with Erin, Ben has co-authored books like “Make Something Good Today,” which combines memoir and life lessons. Their publishing success added both income and credibility beyond television.
4. Merchandise and Brand Collaborations
The Napiers have launched various branded merchandise, ranging from furniture to home goods. Partnerships and endorsements also contribute to their growing wealth.
5. Real Estate Investments
Given their profession, the couple has also invested in real estate projects, renovating homes and occasionally taking part in property ventures.
Relationship with Erin Napier
Ben and Erin Napier’s relationship is at the heart of their professional success. Married since 2008, their love story has become a central part of Home Town. Fans admire their chemistry, teamwork, and shared mission of revitalizing small towns in America.
Their partnership is a key driver of their brand value—audiences see them not only as renovators but also as role models for family life, faith, and community.
Lifestyle and Personal Values
Despite their success, the Napiers have stayed grounded. Ben, in particular, is known for his humility and devotion to his family. He and Erin are parents to two daughters, Helen and Mae, and often emphasize the importance of raising children in a nurturing, small-town environment.
Ben is also open about his health journey, including weight loss and fitness improvements, inspiring fans who relate to his down-to-earth struggles.
Philanthropy and Community Involvement
A big part of the Napiers’ story is their commitment to Laurel, Mississippi. They have invested in revitalizing local businesses, supporting artisans, and promoting small-town America as a place where families can thrive.
Ben has served as the president of the Laurel Main Street organization, working to encourage local economic growth. The couple also frequently donates their time, resources, and profits to charitable initiatives that support education, community development, and housing.
Net Worth in Comparison
To put Ben Napier’s $4 million fortune in perspective:
Erin Napier (Wife) – Her net worth is estimated at around $5 million, combining her design skills, writing, and TV income.
Chip and Joanna Gaines – The most famous HGTV couple, with an estimated combined net worth of $50 million.
Property Brothers (Drew & Jonathan Scott) – Each has an estimated net worth of $100 million.
While Ben and Erin’s net worth is modest compared to HGTV giants, their influence and fan base continue to grow steadily.
Key Takeaways from Ben Napier’s Financial Journey
Diversification of Income – From TV shows to woodworking and books, Ben has multiple revenue streams.
Authenticity Wins – His down-to-earth personality and genuine passion for community resonate strongly with fans.
Partnership Power – His marriage to Erin is not only personal but also professional, amplifying their success.
Commitment to Small-Town Values – Instead of chasing fame in big cities, the Napiers prove success can thrive anywhere.
With a net worth of around $4 million, Ben Napier has carved out a successful career that blends creativity, entrepreneurship, and community service. From HGTV stardom to handcrafted furniture and best-selling books, his journey is a testament to the power of passion and partnership.
Together with Erin, Ben continues to inspire millions of viewers, not just with beautifully renovated homes, but with a lifestyle rooted in family, authenticity, and faith. His story is proof that true wealth goes beyond money—it’s about building something good, one house and one community at a time.